Friday 30 May 2014


by my fav L'oreal Paris product.
Fssst is a magic word. When you fssst the Elvive Extraordinary Oil, smoothness and summerness get together and take over your hair. Put it in your summer bag and don't take it out till September ends.

Wednesday 28 May 2014


A white romance just happened. A couple of days ago, Greek designer Melina Pispa presented pieces of her Bridal collection at an Island's summer opening event. Wearing her white creations, your fairy tale takes over your mind.

Monday 26 May 2014


This is a make up post, powered by L'Oreal Paris for Marie Claire BLOG AWARDS. And let the show begin.

Feat. L'Oreal Paris Make Up:
A soft touch, yet stable by Color Riche, Eye Color Pencil #03 Smoky Taupe and #08 Baby Pink.
Deep glow and enthusiasm for Glam Matte Gloss #513.
Purifying micellar water IDEAL SOFT (removes makeup and softens the skin)
BB Cream 5 in 1 (an instant blemish balm - this is my new summer obsession))
Extra tip: Use the New Nude Magique CC Cream Anti-Dullness, aka Colour Correcting BEAUTIFIER

Friday 23 May 2014


Blue randomness
Long Kimono long beachwalks.
Leather sandals no more. We have seen enough of everyone making same ones, transforming the word copy into boring commercial art.
Denim in a pouch made with amusement for undisclosed treasures.
Boldness confusion in white is the new summertime's baby blue.
The kimono is found in London's Urban Outfitters store.
Denim bag by Ippolito.
Sandals by Office, London.
Nail enamel Inglot.
White watch Muji.

Thursday 22 May 2014


A few days ago, this inspiring, yet wintery presentation of the Ted Baker collection for AW14/15 reminded me that color does not only finds its place in summer. Preferring last phrase's metaphoric definition, i translate that into an optimistic fact. No matter what season is running along with our presence, color is all around.
So, what to expect for Ted Baker's next season? Romance in florals, dynamism in prints, chicness in high heels, softness in fabrics, color everywhere, oh and charming notes for men's shoes.

Monday 19 May 2014


So happy to be nominated for the Best Fashion Report at the first Marie Claire BLOG AWARDS! And a huge THANKS to all of you who voted for joanaddicted blog! (For those who haven't voted yet, there is still time to LIKE here !) Another THANKS goes to L'oreal Paris, the proud sponsor of the Best Report Award. To support means to love. And after this intro, I move straight to the point of this post. Hair. Let's talk about hair.

Summer is full of salty moments, wet dreams and untouchable touches. Feet on earth, mind on sky - that is why we are so tall in summertime. Hair grows lighter and feather sinks heavy. Do not let your mind or your hair fade away. I do love instant miracles and i do believe in miracles.

Summer always has its pampering box. And mine includes a complete collection of hair L'oreal Paris products. Many of you ask me how my hair grows so fast. Well, the answer is genes :) but i also recommend the Elvive line. This summer, my necessaire is all about hair: Elvive Shampoo ARGININE RESISTX3, conditioner, Instant Miracle and Mask with reinforcing serum. Oh and most importantly, a drop of Elvive Extraordinary Oil. And after all that, i say bath is a ritual.

Sunday 18 May 2014


Eleni Athini is a Greek designer, -mostly- creating hand made shoes. Cuteness and comfort are two words that were brought to my mind when i wore these platforms. And that is the reason i decided to capture these pieces and write about Eleni's creations. Hand made equals precious, and knowing how hard it is to achieve comfort, she deserves a curtsey. Scroll for black prettiness, nature inspired floral paintings and meaningful blindness. And click here if you want to take a bigger bite.

Sunday 11 May 2014


Vintage high waisted blue jeans remind you of two things: your mom's photos taken decades ago and the existence of your cropped tops that are ready to be taken out of the closet. Both make me smile.
(This top is designed by once-upon-a-time Greek designer duo DElight)