Thursday, 16 July 2015


Stripes, navy elements, tassels, cropped tops, maxi skirts, comfy tees.. This is a wardrobe that creates feelings. Choosing my fav pieces from Pink Woman Glyfada store wasn't easy. All current trends are translated to casual comfy items, that will become your closet's summer essentials. The blue and white stripped maxi skirt gives promises of an endless summer on a boat. The cropped top can now call itself a classic and be a life companion. The tassels top will be your bikini's best friend.. And i already started thinking of those days when the tavern and island's smell follow the beach and the sunkiss.

Shop online here.

Monday, 13 July 2015


A random lovely post seems right to start the week. Let's talk about all these things that may put a smile on the faces when things are complicated.

New amazing design brand THE BLUE WHITE, created by Alexandra Stais.
An ode to Greek tradition in its best modern approach, keeping the blue and white spirit alive in a clever and inspiring way. Alexandra creates designs and items that make your home feels more authentic and happy. Find out more here.

Another fav little thing that created huge smile: JUICY COUTURE bag exclusively made for Joanaddicted. What can i say, this brand combines two totally different personalities: rock & romantic, and that's the uniqueness about it!

Have to mention the Alexander McQueen Savage Beauty expo during my London trip. The most impressive, emotional, bold exhibition i have ever seen. Take a look for yourself.

Smile creator number 4. The Harrods windows' Flowers. Loved them.

Speaking of London, Accessorize Press Trip was a pure inspiration for the season to come. Epic prints and jeweleries are the reason to "can't wait for the winter". The following two photos is just a sneak peak of the beauty that is about to be revealed in a few months.

Next. Friends that make Home Made Dinners - priceless.

Marie Claire blog Awards moment with Gala Gonzales.
Wearing two pieces silk printed outfit, designed by me.

And last but not least, new obsession. Toshiba's Canvio Connect II, a portable HDD offering up to 2 TB of storage, 10 GB of free cloud storage and remote access across multiple device. What not to love about toshiba? It's a pure jewel afterall.

Monday, 1 June 2015


June begins in its most festive way. Joanaddicted blog is nominated for Marie Claire Blog Awards once again. And this huge smile is meant to say a huge thanks to the mc team for nominating me among other beauties for the Social Media Darling category, under Bosch Keratin support.

My wavy hairstyling is the result of the Bosch Keratin Advance little treasure. Extra tip: Press the magic button that says "keratin" for the perfect temperature for hair, being safe from damage. And you're ready to party.

Monday, 4 May 2015


Lawyers, roll up your sleeves! Joanaddicted blog supports the first Fashion Law Conference, that will be held on the 14th of May. It's a very important initiative for fashion industry with an impressive agenda. Click here for all information and don't hesitate to contact with the organization team to step in!

Thursday, 30 April 2015

ROSES ARE RED loungewear

Well, it's easier talking about others' work, right?
But it's time to write about my new loungewear brand ROSES ARE RED. It was launched one month ago, although i couldn't find a single moment to sit down, take a breath and put the words together. This is the most hard-working and creative time of my life and it feels so right sharing it with you.
I always wanted to create my own label, since i had the Fashion Design Diploma in my hands, but when the right time comes, you just feel it. And when you get to combine the biggest passions of your life, it's even dreamier. Referring to design + poetry. The collection is accompanied by a series of poems that compliment the brand's poetic concept, inspired by the love couplet "Roses are red, Violets are blue". Just as this couplet is the beginning of an incomplete poem, challenging you to continue the rhyme, ROSES ARE RED garments are made for you to continue their story, wearing them and living in their silk touch.
Well, i believe that most of you have already seen the collection online here. So, this is a post dedicated mostly to all these people who stood by me in order to create a beautiful, poetic campaign, corresponding to ROSES ARE RED's personality.
A huge THANKS to photographer Maria Maraki for an excellent cooperation and result, Elena Hatzinikolidou for her amazing hands creating the romantic make up, Alexandra Stais for the Graphic Design and the whole input in the creative direction, Akis Akila for the hair styling. My two amazing models Fleur Van Sande and Ilias Konstantinou for making everything look beautiful and my two best friends for their precious help Vassia Baka and Pavlina Papailiopoulou
Posting the campaign here, although you can take a look on eshop as well.

Wednesday, 29 April 2015


Suggesting the perfect going out outfit for early spring nights, by clotho theory.
When red seems bold, then black is a dark tone of light.
The Little red dress becomes the new Little black dress.
I've been wearing this coat lately and i can definitely say that's the ultimate solution for current weather.  Find the red dress here and the coat here. And as for the shoes, upscaling styling with snickers might be a safe option, unless you are a top model with endless legs - then heels work just fine :)

Thursday, 12 March 2015


My dearest, long time, no see.. (And that's cause new charming, wonderful things will be released very soon). It's all about busyness these days (these months), so recap posts are how we like to roll.

1. My easy to wear top choice. A safe one. The white lazer-cut shirt that never lets you down, by topshop. Digital printed pencil skirt by Devotion and belt by Accessorize.

2.Another lazer-cut choice, top by talented architects team CUTCUUTUR

3. There is always a red-carpet wedding around the corner, so be prepared (!) I love this dress. Silk and red, the perfect combination. Designed by Kathy Heyndels. Make up by Inglot.

4.And speaking of reds. The perfect Red velvet. By Fresh.

5. In a "things to love" post, bestie is never missed. Pavlina and myself, we loooove to wait in Shoebox for Eda to close the store, so that we can hit dinner.

6. Second fav white shirt. by Stefanel. See through is always a thing to love.

7. New hair. Cut it cut it, the time is now! Thing to love: annoyed husband's face while taking selfie. He hates it and i love it.