Monday, 1 June 2015


June begins in its most festive way. Joanaddicted blog is nominated for Marie Claire Blog Awards once again. And this huge smile is meant to say a huge thanks to the mc team for nominating me among other beauties for the Social Media Darling category, under Bosch Keratin support.

My wavy hairstyling is the result of the Bosch Keratin Advance little treasure. Extra tip: Press the magic button that says "keratin" for the perfect temperature for hair, being safe from damage. And you're ready to party.

Monday, 4 May 2015


Lawyers, roll up your sleeves! Joanaddicted blog supports the first Fashion Law Conference, that will be held on the 14th of May. It's a very important initiative for fashion industry with an impressive agenda. Click here for all information and don't hesitate to contact with the organization team to step in!

Thursday, 30 April 2015

ROSES ARE RED loungewear

Well, it's easier talking about others' work, right?
But it's time to write about my new loungewear brand ROSES ARE RED. It was launched one month ago, although i couldn't find a single moment to sit down, take a breath and put the words together. This is the most hard-working and creative time of my life and it feels so right sharing it with you.
I always wanted to create my own label, since i had the Fashion Design Diploma in my hands, but when the right time comes, you just feel it. And when you get to combine the biggest passions of your life, it's even dreamier. Referring to design + poetry. The collection is accompanied by a series of poems that compliment the brand's poetic concept, inspired by the love couplet "Roses are red, Violets are blue". Just as this couplet is the beginning of an incomplete poem, challenging you to continue the rhyme, ROSES ARE RED garments are made for you to continue their story, wearing them and living in their silk touch.
Well, i believe that most of you have already seen the collection online here. So, this is a post dedicated mostly to all these people who stood by me in order to create a beautiful, poetic campaign, corresponding to ROSES ARE RED's personality.
A huge THANKS to photographer Maria Maraki for an excellent cooperation and result, Elena Hatzinikolidou for her amazing hands creating the romantic make up, Alexandra Stais for the Graphic Design and the whole input in the creative direction, Akis Akila for the hair styling. My two amazing models Fleur Van Sande and Ilias Konstantinou for making everything look beautiful and my two best friends for their precious help Vassia Baka and Pavlina Papailiopoulou
Posting the campaign here, although you can take a look on eshop as well.

Wednesday, 29 April 2015


Suggesting the perfect going out outfit for early spring nights, by clotho theory.
When red seems bold, then black is a dark tone of light.
The Little red dress becomes the new Little black dress.
I've been wearing this coat lately and i can definitely say that's the ultimate solution for current weather.  Find the red dress here and the coat here. And as for the shoes, upscaling styling with snickers might be a safe option, unless you are a top model with endless legs - then heels work just fine :)

Thursday, 12 March 2015


My dearest, long time, no see.. (And that's cause new charming, wonderful things will be released very soon). It's all about busyness these days (these months), so recap posts are how we like to roll.

1. My easy to wear top choice. A safe one. The white lazer-cut shirt that never lets you down, by topshop. Digital printed pencil skirt by Devotion and belt by Accessorize.

2.Another lazer-cut choice, top by talented architects team CUTCUUTUR

3. There is always a red-carpet wedding around the corner, so be prepared (!) I love this dress. Silk and red, the perfect combination. Designed by Kathy Heyndels. Make up by Inglot.

4.And speaking of reds. The perfect Red velvet. By Fresh.

5. In a "things to love" post, bestie is never missed. Pavlina and myself, we loooove to wait in Shoebox for Eda to close the store, so that we can hit dinner.

6. Second fav white shirt. by Stefanel. See through is always a thing to love.

7. New hair. Cut it cut it, the time is now! Thing to love: annoyed husband's face while taking selfie. He hates it and i love it.

Friday, 2 January 2015

DEAR 2015

Wishing you Love and bright promises, peace in mind, gold in heart, strong feelings and unstoppable will.
Posting new year's eve makeup & outfit, 2015 feels colorful and playful. Red lips for true smiles that are yet to come, sparkling aubergine nails for revealed desires, prints for the dreams that will come true and hair braids everywhere, cause if it's not complicated, it's boring.

Monday, 22 December 2014


Fav top for 2014. By Greek brand addloft.

Friday, 19 December 2014


Perfect flash for a Friday afternoon.
Did you, also, wake up in another world today? Cause my mind travels back and forth. Sharing one of the most impressive interiors. When in Barcelona. iphone photos.
And according to Arthur Rimbaud, in winter we travel in a little pink carriage. With cushions of blue.
We’ll be fine. A nest of mad kisses waits. In each corner too.

Thursday, 18 September 2014


Even if you stay still, your eyes never stay silent.
When you have no rock or paper to play game, there is always the sun and the glasses to frame.
Wearing Carrera sunglasses.


Dress Ralph Lauren.
Shoes Migato.

Tuesday, 16 September 2014


My initial plan was to write down about nothing regarding summer and holidays, cause for that we have instagram. But I can't let summer flies away from these pages without even mention the 3 top summer "smile creators".

First. Next best thing after lying on pure sand is lying on Sun of a Beach Towel. Find them here.

Second. Kimonos are forever, forever, forever. Synonym for second skin.

Third. Gold shiny tattoos over the rainbow. And friendship bracelets. They help you to remember that hearts are emerald too.