After a bunch of Parisian fashion highlights, I –pretty well- got the message that fashion is a cool luxury game, but it surely doesn’t save lives or anything. Deciding to go on with my academic background, I left Paris for a masters degree in marketing and innovation (still doesn’t save lives..) in my favourite french city, Lille. It was then that I decided to keep fashion in a hobby basis, so that I can stay in love with it forever. And so my business life got serious, finding myself working in Brussels for Lexus Europe. Love brought me back to my roots-bloody-roots, Athens, where I launched myself into communication sciences and multinational companies, working for the biggest European retailer as a communication manager, for 5 years. But my passion met fashion once again, and i went on living the dream, currently being pr manager for my fav fashion brands.
This blog is a way out from reality and meets my love for fashion –or should I say for anything that triggers my style point of view.
Joanaddicted.com is classified among the best known Greek fashion blogs, hosting several synergy projects with designers and cooperating with the biggest companies in fashion industry.